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Children's Hospital at Dartmouth Hitchcock (CHad)
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The Period of Purple Crying®

A New Way to Understand Your Baby's Crying

Dartmouth-Hitchcock Medical Center (DHMC) is bringing information about The Period of Purple Crying® to new parents. The program was developed to explain normal infant crying and is based on years of child development research. All parents who deliver their child in DHMC’s Birthing Pavilion are provided with a 10-minute DVD and an 11-page booklet, free of charge.

The program provides detailed information about infant crying, including:

  • All babies cry, some a lot more than others.
  • Healthy crying babies can look like they are in pain, even when they are not.
  • Your baby may not stop crying no matter what you try.
  • Crying can come and go and you don't know why.
  • No matter how frustrated you get, never shake your baby.

Try these tips to comfort your crying baby:

  • Hold your baby close to you with skin-to-skin contact.
  • Walk and sing with your baby.
  • Give your baby a warm bath.
  • Take your baby outside for a walk.
  • Check to see if your baby is hungry, tired or needs changing.
  • If you have concerns about your baby's crying, call your baby's health care provider or home visitor.

These soothing ideas may not work every time, and that is why the Period of Purple Crying®& is important to review. It will help parents understand their baby's crying.

The Period of PURPLE Crying Program for Teens: Understanding Infant Crying Presented by Kohl’s

Kohl's Cares The National Center for Shaken Baby has created a secondary school-based curriculum guide and resource kit for high schools to educate teens, who are often caregivers, about normal infant crying. The Injury Prevention Center at Dartmouth and Kohl’s have partnered to launch a pilot project called, “The Period of PURPLE Crying for Teens, Understanding Infant Crying Presented by Kohl’s”.

Twenty school kits, which include curriculum materials and dolls, were created using funding from the sale of special cause merchandise through Kohl’s Cares. These kits were distributed to high schools in New Hampshire last spring. With Kohl’s ongoing support, we look forward to expanding this successful program regionally.

For more information about The Period of Purple Crying® please visit

Picture of dolls used in school kits. Picture of dolls used in school kits

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